Monday, July 30, 2012
NSW govt investigates 'floating casino'
The NSW government is investigating whether cruise company P&O operated an illegal floating casino off the NSW coast.
Hospitality Minister George Souris on Wednesday said a government authority was investigating an allegation that passengers could play blackjack, pontoon, poker and roulette on a cruise that left Sydney on Friday night.
The cruise ship also had 40 poker machines onboard and let passengers charge $5000 on their credit cards for gambling, News Ltd reported.
"I've asked the Office of Liquor and Gaming to investigate whether a casino operation was under way in NSW territorial waters or whether gambling operations were under way in commonwealth waters," he told reporters in Sydney.
"It may be that NSW jurisdiction was breached, it may be that the commonwealth jurisdiction was breached. It may be even that both were breached."
He said NSW had no jurisdiction beyond 12 nautical miles from shore.
"Those are international waters," he said.
"In international shipping after the 12-nautical-mile limit it opens boats to gambling but also to duty-free liquor sales."
James Packer to speak at tourism conference in Canberra...
Billionare James Packer will be the drawcard for hoteliers, resort operators and owners attending a tourism conference in Canberra in late October. Mr Packer will open the Tourism & Transport Forum's annual "Leadership 2012" conference.
The gaming tycoon is a major tourism player given his Crown resorts in Perth and Melbourne attract 25 million visitors a year...
Jackman to Begin Filming ‘Wolverine’ in Australia...
Hollywood star Hugh Jackman will begin filming the next installment of his “X-Men” spin-off movies in Sydney next week, even though the female lead is yet to be confirmed.
Jackman, who admitted struggling to get into shape after packing on the pounds to play Jean Valjean in “Les Miserables,” said his role as Wolverine, which he first played 12 years ago, was “the backbone of my career.”
“I love the character. I still love the character,” he said. “I had no choice at the time, I was going to take anything that came along, but I happened to have walked into probably the most interesting and complex of the superhero characters.”
“I’ve always loved playing it and when I stop loving it I’ll stop doing it,” he added.
Melco Crown Project Gets Red Light on Casino...
Macau casino operator Melco Crown Entertainment Ltd. MPEL +2.32% still doesn't have permission to build a casino at its latest project, according to a revised government contract published Wednesday.
The Macao Studio City project, in which Melco Crown has a 60% equity interest, is designated for a five-star hotel and film facilities, indicates the latest government contract detailing various revisions to the agreement. But the document doesn't mention any casino facilities despite the company's earlier statements they hope to open up to 400 gambling tables at the property. It's possible the government could give the green-light on a casino later, but the uncertainty could complicate the company's efforts to finance the project.
Melco Crown, backed by Lawrence Ho and James Packer—the sons of Macau gambling tycoon Stanley Ho and the late Australian casino-and-media magnate Kerry Packer—is one of six casino license holders in Macau, where it already runs two casino-resort properties in the world's largest gambling hub.
A representative for Melco Crown didn't respond to requests for comment.
In June 2011, Melco Crown signed a $360 million deal to gain control over the Macao Studio City project, resolving a bitter dispute between the project's earlier partners that had escalated to the Hong Kong courts, stalling development for years. New Cotai Holdings LLC, an arm of U.S. investment firms Oaktree Capital Management L.P. and Silver Point Capital L.P., retained its 40% stake in the project.
Earlier this month Melco Crown announced plans to enter the burgeoning Philippines market by teaming up with local property developer Belle Corp. BEL.PH -0.20% to partner on a casino resort that will cost at least $1 billion in an area the Philippines hopes will become Manila's version of the Las Vegas Strip. (The Wall Street Journal)
First Second unveils André the Giant comic...
First Second has confirmed its André the Giant biography.
Cartoonist Box Brown is working on the book charting the life of the professional wrestler and actor, reports ICv2.
André Roussimoff was a star and one-time champion of the World Wrestling Federation (now WWE).
He is also known for his role in cult classic movie The Princess Bride.
Roussimoff has the condition acromegaly, which saw him grow to 7'4" in height. He died of heart failure in 1993 at the age of 46.
Box is the author of Xeric grant-funded graphic novel Love Is a Peculiar Type of Thing.
The untitled André the Giant biography is scheduled for release in 2014. (Digital Spy)
The Expendables 2 slapped with R rating for extreme violence...
Action star-laden sequel The Expendables 2 has been given an R rating for its violent and sexual content in the US.
Bruce Willis, Sylvester Stallone, Arnold Schwarzenegger and co will even be throwing some bad language into the mix as they bat off hostile attackers in this follow-up to the 2010 action-packed extravaganza.
Lionsgate was rumoured to have been considering a PG-13 rating for the film, which is due for release in the States on August 17th.
Once again, Stallone assembles his hardened team of old-school mercenaries for a special mission - taking revenge after one of their squad is murdered on the job.
Director Simon West was never in any doubt that the film would receive such a high rating, given the 'very hard' violence and language perpetrated by the all-star cast throughout the film.
'I'm sure there were some financial people who wanted it to be PG-13 because they thought it would somehow make more money or have a broader audience, but there was no way,' he told wegotthiscovered.com.
'When you get these guys on the set, they can't say a line without putting the F-bomb in it, and they can't pick up a gun without blowing several limbs off.' (Metro)
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Thursday, July 19, 2012
Blog: PR, SEO and SEM News
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PR, SEO and SEM Powers Business And Online Business Exposure via Internet Matrix Of Things Says Media Man
Boost online visibility and improve search engine rankings by integrating public relations and SEO strategies.
Summaey, Key Points and Keywords
Digital technology has transformed how brands connect with their audiences.
To connect successfully, brands need to take an integrated approach.
Combining the strengths of PR and SEO is one aspect that delivers benefits across a brand's entire marketing strategy.
When talking about how digital technology transformed brands and marketing, most marketers are quick to point out the arrival of new digital marketing channels and the influence of social media. But what about public relations (PR) and search engine optimization (SEO)?
Traditionally, most brand teams would have considered PR and SEO separately or even left SEO to their website teams. As the two disciplines come closer together, brands are starting to see the benefits of integrating PR and SEO.
Understanding the relationship of PR and SEO in digital marketing
The Public Relations Society of America defines PR as a "strategic communications process that builds mutually beneficial relationships between organizations and their publics." Just a few decades ago, PR professionals relied mainly on newspapers, magazines and broadcast outlets to spread their messages. Today, they have a far wider choice of channels, most of them digital.
SEO, on the other hand, is firmly linked to the digital age. The term describes how teams increase their brand's visibility and ranking on search engine results pages. As Google puts it, SEO is about "helping search engines understand and present content."
Both PR and SEO rely on understanding the brand's audiences and taking a strategic approach to reaching those audiences. While they have traditionally pursued that goal separately, brand teams and company leadership teams are starting to realize that combining their efforts can create previously unknown synergies.
The best marketing strategies have a few things in common. They are built on a central message or a set of messages woven through the entire campaign. They also use the combined power of a variety of different (digital) marketing channels, making sure that their core messages are recognizable across all of them. Lastly, they are based on a solid strategy and clear objectives. Both of those ensure each strategic element contributes toward achieving the objectives.
Use the same principles to integrate PR and SEO and take advantage of the power of public relations to support search engine rankings. Here are four ways PR supports SEO.
Backlinks
Backlinks from high-ranking, influential websites can transform your rankings. So, how can you convince other websites to link to yours? Enter PR. Compelling storytelling is the strength of PR. Use that strength to craft content others would like to share on their platforms.
Consider blog posts, case studies, or high-quality video content to attract the attention of your target brands. Don't be afraid to send direct links to their brand teams or tag relevant brands if you share social media content.
In most cases, you will spend some time building a relationship before others backlink to you. Stay the course, and you will reap the rewards in the long term.
Keyword research
You don't need to be an SEO expert to understand the importance of keyword research. Knowing how potential customers search for you and optimizing your website accordingly are cornerstones of successful search engine marketing.
To be effective, keyword research needs to include the actual words your audience is looking for and the search intent. Once both are clear, your SEO team needs to share them with your PO professionals. Applying keyword research results only to your website would mean missing out on a large part of the opportunity.
Integrating SEO and content marketing
So-called keyword stuffing no longer works for successful SEO. Search engines are looking for well-organized content that adds value to the person who initiated the search. However, that does not mean that you should remove SEO keywords from your PR content.
The opposite is the case: Skilled PR professionals can utilize target keywords without compromising their storytelling. Think about thought leadership articles, social media posts, and even press releases – all of these forms of content can contribute toward higher rankings.
Monitoring and measuring performance
Measuring the performance and effectiveness of your efforts is critical to understanding what is working and what needs to be adapted. Start by establishing clear key performance indicators (KPIs) to allow you to benchmark successes and understand where improvement is needed.
Most search engines offer a range of analytics tools to help you understand your performance. Make sure those are set up and ready to monitor your activity right from the start.
Best practices
Both PR and SEO require mid- to long-term commitment. Over time, their impact builds up and grows stronger. That is why some of the brands reaping the most noticeable results started their integration a few years ago.
Airbnb, for example, developed relationships with leading influencers and thought leaders as early as 2015 to create content that helped users experience key cities and drove traffic to the accommodation platform. The content created by those influencers contributed to Airbnb's search engine rankings.
Inbound marketing and sales platform Hubspot is another example of a brand integrating PR and SEO successfully. The company realized in 2017 that previous approaches to SEO were no longer as effective. To maximize the potential of their content for search engine rankings, the team not only integrated its own approach but even built a tool customers could use to validate the potential effectiveness of content before creating it.
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SEO Tips For A Small Business
In the digital age, having a strong online presence is crucial for the success of any small business. Search Engine Optimization (SEO) plays a pivotal role in improving your website’s visibility on search engines like Google, which can drive more organic traffic and potential customers to your site. While SEO can be a complex and ongoing process, there are several quick and effective strategies that small businesses can implement to boost their online presence. In this article, we’ll explore some simple and quick SEO strategies tailored to small businesses.
Optimize Your Website’s On-Page Elements
One of the fundamental aspects of SEO is on-page optimization. This involves optimizing various elements on your website to make it more search engine-friendly:
a. Keyword Research: Identify relevant keywords and phrases that potential customers are likely to search for. Use tools like Google Keyword Planner or SEMrush to find valuable keywords for your niche.
b. Title Tags: Create unique, descriptive, and keyword-rich title tags for each page on your website. These tags appear as the clickable headline in search engine results and should accurately represent the content of the page.
c. Meta Descriptions: Craft compelling meta descriptions that provide a concise summary of your page’s content. Include relevant keywords and a call to action to encourage clicks.
d. Header Tags: Use header tags (H1, H2, H3, etc.) to structure your content and make it more readable for both users and search engines. Include keywords naturally in your headers.
e. Image Optimization: Compress and optimize images on your website to improve page load speed. Add descriptive alt text to your images for accessibility and SEO benefits.
Create High-Quality, Relevant Content
Content is king in the world of SEO. Producing high-quality, informative, and engaging content is essential for attracting and retaining visitors. Consider the following tips:
a. Blogging: Start a blog on your website and regularly publish articles related to your industry, products, or services. Share valuable insights, tips, and solutions to common problems.
b. Keyword Integration: Incorporate your target keywords naturally into your content. Avoid keyword stuffing, which can harm your SEO efforts.
c. Visual Content: Use a mix of text, images, videos, and infographics to make your content more engaging and shareable.
d. Regular Updates: Keep your content fresh and up to date. Outdated information can negatively impact your search rankings.
e. Internal Linking: Link to other relevant pages on your website to improve user navigation and help search engines understand your site’s structure.
Mobile Optimization
With the majority of internet users browsing on mobile devices, mobile optimization is no longer optional. Google considers mobile-friendliness a significant ranking factor. Ensure your website is responsive, loads quickly on mobile devices, and offers a seamless user experience.
Claim and Optimize Your Google My Business Listing
Local SEO is essential for small businesses that serve specific geographic areas. Google My Business (GMB) is a free tool that allows you to manage your business listing on Google. Here’s what you should do:
a. Claim Your Listing: Claim and verify your business on GMB to appear in local search results and on Google Maps.
b. Accurate Information: Ensure your business name, address, phone number, and hours of operation are accurate and consistent across all online platforms.
c. Reviews: Encourage satisfied customers to leave reviews on your GMB listing. Respond to reviews, both positive and negative, to engage with customers and improve your online reputation.
d. Posts and Updates: Use GMB to post updates, promotions, events, and other relevant information to attract local customers.
Build Quality Backlinks
Backlinks (links from other websites to yours) are a vital ranking factor in SEO. However, it’s essential to focus on quality over quantity. Here’s how to build quality backlinks:
a. Guest Blogging: Contribute guest posts to reputable websites in your industry. Ensure the content is valuable and relevant to the host site’s audience.
b. Local Directories: List your business on local directories, industry-specific directories, and review sites like Yelp and TripAdvisor.
c. Social Media: Share your content on social media platforms to increase its visibility and potentially earn natural backlinks when others link to your content.
d. Influencer Outreach: Collaborate with influencers or experts in your niche who can link to your website or mention your products/services.
Conclusion
SEO is a powerful tool for small businesses looking to compete in the digital marketplace. While SEO is an ongoing process, these quick strategies can help you get started and see noticeable improvements in your website’s search engine visibility. Remember that SEO requires patience, monitoring, and adaptation to stay ahead in the competitive online landscape. By consistently implementing these strategies, your small business can establish a stronger online presence and attract more potential customers.
Local SEO Sydney, Melbourne and Brisbane, Australia
In today's digital age, 97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business. If you're not optimizing for local search, you're missing out on a significant chunk of potential customers right in your vicinity.
The web is a bustling hub of business opportunities. If you're a local enterprise looking to stand out, our tailored Local SEO strategies can position you at the forefront of your industry. Our skilled team of Local SEO experts has a proven track record of delivering results for businesses on the east coast of Australia.
We understand the Australian market, its nuances, and what the local audience is searching for. Our strategies have helped numerous businesses rank on the first page of search results.
Our Local SEO packages are designed to be budget-friendly, making them accessible to businesses of all sizes. Our team is just a call away to address any of your concerns or to provide updates.
Our deep understanding of the Aussie market, combined with our expertise in local SEO, has allowed numerous businesses to achieve and maintain a strong online presence in the region. We pride ourselves on our commitment to delivering tangible results and our dedication to our clientele.
SEO Sydney
Media Man Australia (Digital), a leading expert SEO marketing company in Sydney, Australia, is here to skyrocket your online visibility and drive targeted traffic to your website. With our cutting-edge strategies and proven techniques, we ensure that your business stays on top of search engine rankings, generating higher conversions and maximising your ROI. Our team of skilled professionals will work closely with you to understand your unique business needs and tailor a customised SEO strategy that delivers exceptional results.
Don't let your competitors steal the spotlight. Get in touch with Media Man and watch your online presence soar!
Media Man Group Marketing CEO and Founder Greg Tingle sees success in SEO, storytelling and cormering niche markets such as mixed martial arts (MMA), pro wrestling (WWE, AEW etc), surf culture, online advertising agencies, MBS (Mind, Body and Spirit) and gaming, casinos and hotels).
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20 Best Digital Marketing Agencies in Sydney and Brisbane
digitaluncovered.com › best-digital-marketing20 Best Digital Marketing Agencies in Sydneydigitaluncovered.com › best-digital-marketing CachedPerth SEO Studio. Perth SEO Studio one of Australia’s top digital marketing agencies is based in Sydney and specializes in helping businesses enhance their online presence and achieve higher rankings in organic search results. Wonderful Digital. Wonderful Digital is an award-winning digital marketing agency based in Sydney Australia. With their extensive range of services including SEO PPC social media marketing and website design they have established themselves as one of Australia’s best digital marketing agencies. Humaan. Humaan is a reputable digital marketing agency based in Sydney Australia. With a team of experienced professionals Humaan offers many services including website design and development SEO social media marketing and content creation. Due North. Due North is a renowned digital marketing agency based in Sydney Australia. Their extensive services encompass SEO PPC advertising social media management and content marketing.
Best Digital Marketing Agencies in Sydney | Digital Agency …
Explore the top digital marketing agencies in Sydney. Creative and b2b digital marketing companies offering branding web design UX design eCommerce SEO content marketing PPC email marketing online marketing and social media marketing services in Sydney.
Sydney Digital Marketing Agency ™️ | Digital MarketingDone …
Ready to achieve real business growth with a comprehensive customised digital marketing strategy? Sydney Digital Marketing Agency works with business owners and marketing managers to accelerate revenue growth using Google Ads Social Media SEO Email Marketing and Marketing Automation.
Best Digital Marketing Agencies in Sydney 2023 | Semrush
TOP Professional Digital Marketing Companies in Sydney. List of TOP 26 Digital Marketing Agencies in Sydney. Discover the most skilled marketing agencies from our community to outsource your marketing to.
Top Digital Marketing Companies in Sydney – DesignRush
Readers and online entrepreneurs, that's the SEO News for the day. Tell them Media Man sent you.
Good web surfing and wrestling with the web across the The Internet Matrix Of Things.
By Media Man with some modest assist from A.I! Bard, xAI, Bing et al. Man over machine!
Wednesday, July 11, 2012
Wrestling News Media
The Media Man agency has another piledriver and bodyslamming look at the connection between Hollywood movies and professional wrestling. WWE and Marvel comic book - Spider-Man fans once again cheer on their masked heroes and some even get the guts to play the Spider-Man online games, in this web of extreme entertainment.
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Spider-Man Inspired By Masked Luchadors...
In The Amazing Spider-Man, which hit theaters Tuesday, Peter Parker is inspired to create a mask after winding up inside a wrestling ring surrounded by posters of masked luchadors. It is not the first wrestling connection in the movie franchise as in the premiere film released in 2002, Peter enters a wrestling tournament and squares off against a character portrayed by the late Randy "Macho Man" Savage.
Spider-Man movie has strong ties to pro wrestling; "Macho Man" Randy Savage connection...
The Amazing Spider-Man was released during the Independence Day week and so far the flick has performed well, netting in $35 U.S million on its opening day.
While the record-setting Tuesday opening is awesome, it is something else which has pro wrestling fans excited about the latest reboot of the superhero franchise.
In the original film, starring Tobey Maguire, we witnessed Spider-Man enter a pro wrestling match in order to win a sum of cash which would allow him to purchase a used car he thought would impress Mary Jane.
Initially, Peter Parker wanted to be called The Human Spider, but Bruce Campbell put a stop to that nonsense and sent him down to the ring as Spider-Man.
As if seeing the man most famously known as Ash Williams wasn't enough, we were treated to a second cameo within seconds.
Spidey was facing off against Bonesaw McGraw, who was played by the late, great Randy "Macho Man" Savage.
It was here where Spidey first faced off against a foe who put him through hell.
This cameo by the legendary "Macho Man" was warmly welcomed by wrestling fans who had missed Savage. The new film, featuring Andrew Garfield as the webby one has gone back to its roots and given Peter Parker another wrestling-based inspiration.
At one point in the film Peter Parker is walking away from a group of hoodlums he had just schooled when he falls through a roof, landing in the middle of a wrestling ring.
When he stood up and looked around he saw what provided him with the inspiration for his signature mask.
The small arena was filled with signs featuring Lucha Libre masks, one of which catches Parker's eye more than the others.
The mask is red with dark-colored designs surrounding the eyes, nearly an exact copy of Spidey's look sans the webbing all over the face area.
Director Marc Webb made a lot of wrestling fans happy by inserting another inspiration for Spider-Man which is based in the world of pro wrestling.
Wrestling fans and comic book fans have a large cross over audience which these film makers have smartly plugged into - further casting their own web, to help increase net profits of course.
Comics and pro wrestling have a few elements in common. They both feature people dressed in fancy outfits, have signature attacks / finishing moves, and have a good VS evil theme for the most part.
Both Marc Webb and Sam Raimi chose to use wrestling as a launching pad for Peter Parker is also another point that wrestling fans are high on.
This latest part of the Hollywood - pro wrestling connection has gone over well and may even lead to the wrestling themes been further cast out in the Hollywood movie web and the movie industry wrestles attempting to get back some of the glory and money it used to make.
Marvel Entertainment Movies: Amazing Spider-Man, Thor 2, The Avengers Et Al Boost Popularity Of Marvel Slot Games...
The Media Man agency reports that Marvel themed online slot games across the network, and featured at partner, PartyCasino.com , are boosting the popularity of the superhero themed online slot games. Bwin.Party currently offers The Incredible Hulk, Thor, The Amazing Spider-Man and Fantastic Four, with more expected to soon hit the popular gaming and entertainment website destination.
WWE Keen To Work With UFC Fighter; Ties To C.M Punk And "Stone Cold" Steve Austin...
Various news media is reporting that WWE is interested in working with 35 year old UFC fighter "The American Gangster" Chael Sonnen. Sonnen lost to Anderson Silva at Saturday's UFC 148 pay-per-view but word is that WWE is ready to negotiate. No word yet if they want him to wrestle or play another kind of role.
Sonnen has ties to WWE as he is mates with WWE Champion CM Punk. Punk was ready to accompany Sonnen to the Octagon for a fight several months back but that was nixed.
Sonnen is also close to WWE Hall of Famer Steve Austin. Austin has been bringing Sonnen out to his Broken Skull Ranch in Texas to help him with strength and conditioning training.
UFC 148: Chael Sonnen's Coach Planned Appeal, Demands Rematch from UFC Top Brass Dana White...
Although middleweight contender Chael Sonnen seemed to accept his loss to Anderson Silva at UFC 148, we have learned that Sonnen's team is less forgiving of Silva's potentially illegal tactics. They think that a knee strike to a seated Sonnen, which hit the challenger in the chest, also connected solidly with Sonnen's face, making it an illegal strike.
"Chael's not the kind of guy who likes to complain after a fight," Sonnen's head trainer Scott McQuarry said. "I felt I needed to take this action to protect him. At the point of impact, Anderson had his hand locked in the cage and his feet left the ground. We believe his intentions were clear.
"We started the process of filing a complaint with the Nevada Athletic Commission. We believe the knee that Anderson Silva threw was illegal with the clear intent to strike the face. And it did in fact connect with the face. Chael bit his tongue and needed eight stitches."
McQuarry believes the potentially illegal knee changed the remainder of the fight, creating the opening for Silva to finish the bout with punches. After contacting Nevada Athletic Commission executive director Keith Kizer to determine how to proceed, he was informed that filing a complaint would almost certainly not result in the fight being declared a no contest.
Rather, McQuarry is taking his case to the fans and UFC president Dana White.
"What I'm going to do is change my tactic," McQuarry said. "We're going to ask for a rematch. We deserve a rematch. If the only way Anderson Silva can win is by cheating, we need to keep a closer eye on Silva before and during a fight. And we need a rematch now. Legal knee or illegal knee, there's enough doubt with all the fouls to warrant a rematch."
In addition to the knee strike, Silva was also caught rubbing Vaseline on his chest. Although referee Yves Lavigne caught this, McQuarry says that the substance sinks into the pores, making simply wiping it off ineffective. Additionally, Silva was warned twice for grabbing Sonnen's shorts during the fight.
"I think it did make a difference in the outcome," McQuarry said. "I know that Chael grabbed Silva's shorts briefly too in response, but not for 15 seconds and two punches."
While Sonnen and his team weigh their options, McQuarry hopes the people will make their voices heard.
"They need to call the UFC. We need a rematch. Chael is a great champion and deserves a fair fight."
In the meantime Sonnen is understood to be keen to further open up lines of communication with the WWE, and this will likely be facilitated by friends in the business including "Stone Cold" Steve Austin and C.M Punk.
Right not Sonnen is hot property and is doing well to keep his name in the press as excitement grows as to what next for this unique and tough as nails talent.
WWE Legend Bob Backlund May Return To WWE RAW Tonight...
Former two time WWF Champion Bob Backlund is heavily expected to be the returning “main event” legend during tonight’s WWE Raw SuperShow. The likelihood is he will be wrestling or at the very least will be involved in an angle with Heath Slater, as has been the segments in previous weeks involving Vader, "Rowdy" Roddy Piper, Psycho Sid and Doink The Clown and "Diamond" Dallas Page.
News media reports that Backlund was visiting his mother at her Minnesota rest home this past weekend and was telling people there that he was heading to fly right out to Denver, Colardo, which is the location for tonight’s WWE Raw SuperShow.
Backlund last appeared on WWE television back in 2007 at the RAW 15th anniversary show that December where he participated in a Battle Royal. That appearance came just a few short months after Backlund defeated Alex Shelley at TNA’s Slammiversary pay-per-view and also after wrestled at TNA Victory Road.
62-year-old Backlund holds the record for the second longest WWF title reign in history and was one of the biggest wrestling stars of the late 70′s and early 80′s. He had a second, less successful stint with the WWF in the early 90′s and even appeared in the Attitude Era at the 2000 Royal Rumble and briefly managed former Olympian Kurt Angle.
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