Global Gaming Directory

Sunday, March 22, 2009

Gaming to win is the name of the game. Try to tip the scales in your favor if at all possible.

Gaming to win is the name of the game

Try to tip the scales in your favor if at all possible



Party signs white label deal - 17th March 2009

Party Bingo owner PartyGaming is set to create a bingo and casino service for DM plc after signing a 'white-label' agreement.

DM is a marketing firm specialising in customer recruitment and database management for clients in the UK.

“As the UK market leader in our sector, DM welcomes this exciting opportunity to make our assets work harder by offering customers exciting and entertaining online bingo and casino games,” DM Chairman Adrian Williams told iGaming Business.

”We are delighted to be working with PartyGaming and look forward with confidence to developing a highly successful business-to-business relationship.”

The new gaming service will be DM-branded and is PartyGaming’s second ‘white-label’ agreement this year.

“We are pleased to announce that DM has joined our ‘white-label’ portfolio just a few weeks after we signed an agreement with Cirsa to explore and develop online gaming opportunities in Spanish-speaking countries,” said Jim Ryan, Chief Executive Officer for PartyGaming.

“We look forward to the development and launch of the DM-branded casino and bingo gaming service, which conforms to our strategy to build a strong business-to-business operation by leveraging our assets and those owned by other companies.”

Media Man Australia Profiles

PartyBingo.com

Bingo

Bingo News

Online Bingo TV

Online bingo websites spent over £7million on TV advertising in 2008 according to Nielsen Media Research.

With more than 230 different online bingo sites in the UK, the competition for players’ hearts and minds has become more intense and this trend is borne out by more than £7m spent during 2008.

Leading the spending in 2008 was Foxy Bingo with more than £2.25m spent on TV advertising. The second largest spend was on the new launch of Tombola during 2008, with a spend of £1.75m. Only these two sites spent more than £1m on TV advertising.

Two other sites spent more than £500k; Think Bingo spent more than £750k and Party Bingo spent in excess of £640k. In the £400k+ bracket were Crown Bingo (£427k) and Jackpot Joy (£414k), while the Daily Mail’s 2008 launch of Coffee Break Bingo was backed by a £330k TV campaign. One other bingo site (Littlewoods Bingo) spent more than £100k on TV advertising, spending £193k.

The full list of TV advertisers is completed by seven more online bingo sites which between them spent a further £300,000.

The exact spends according to Nielsen Media Research are as follows;

Foxy Bingo - £2,255,128
Tombola - £1,746,989
Think Bingo - £786,311
Party Bingo - £641,053
Crown Bingo - £427,275
Jackpot Joy - £414,217
Mail Online - £336,786
Littlewoods - £193,925
Bingos - £98,947
Bingo Scotland - £63,370
Love Bingo - £52,070
32 Red Bingo - £39,663
Bingo Palace - £37,435
ScotBingo - £8,390
Mikes Bingo - £4,725

Total £7,106,284

Media Man Australia Profiles

Advertising

Television

Bingo

Online Bingo

Bingo News

Thursday, March 19, 2009

Is 3D Online Bingo the Future?

18th March 2009

3D casino's are the latest innovation in the UK online gambling industry, with sites such as Le Croupier and Buzz Luck offering their players new realistic game play.

However is online bingo likely to take the same route? Could we soon be taking a trip to a virtual online bingo hall where you can walk around, play mini games whilst playing bingo? Well the technology is certainly available.

Powerful new software products have allowed online poker operator, PKR, to offer the best in 3D gaming. Features such as emotional actions allow players to behave in a certain way to try and fool their opponents. They can also buy clothing items from the PKR shop.

There's yet to be a bingo hall which provides this sort of game play, but the question is, would it really work with online bingo? Currently hundreds of sites are still packed with players who take part in 2D format games.

Some operators like Bet 365 Bingo offer live callers, shown on a video stream for users to watch. This way they can be assured that the balls called are completely random.

So, 3D software products could be the long term future for the UK bingo industry, but for the time, operators are performing well using platforms provided by the likes of Virtual Fusion and and Parlay.

Media Man Australia Profiles

3D Games

3D Casino

UK Casinos

UK Gaming

Bingo

Bingo News

Obama Bingo Raises money for Sue Ryder Charity

19th March 2009

Kezia Obama is a self confessed bingo fan. As a regular player at her local Gala hall, Kezia became a celebrity overnight when her son in law Barack Obama won the US Presidential election late last year.

Obama who was the first African American President in the U.S won by a huge majority and was sworn in earlier this year. Meanwhile his stepmother Kezia, who lives in the UK, was busy raising money for charity with popular gaming brand, Gala Bingo.

Kezia held her own online game during the inauguration which raised £10,000 for the Sue Ryder charity. Gala Bingo therefore decided to match however much Kezia's game raised, bringing the total to an impressive £20,000.

She said in a statement, “It is great that I have been able to use my good fortune to help Sue Ryder Care, thanks to galabingo.com."

Bridget Auger spokeswoman for the charity, said: “We’re thrilled that galabingo.com’s recent initiative raised such a fantastic amount of money for Sue Ryder Care.

"On behalf of the charity I’d like to extend a sincere thanks to everybody who got involved and to galabingo.com for its ongoing support."

Gala Bingo hold numerous Charity games throughout the year, and Foxy Bingo also helped raise an massive £150,000 for Comic Relief last week.

Media Man Australia Profiles

Bingo

Bingo News