Bingo is popular around the world in all forms, including paper and electronic games played in traditional bingo halls, charitable gaming locations, and via the Internet.
There is particularly rapid growth in Mexico and in Latin American markets, where electronic bingo has become the casino game of choice, especially when more traditional casino products are not authorized.
In the United States, charitable bingo is played in 49 states, and estimated wagering exceeds $3 billion annually.
Native American casinos in some 30 states offer high-stakes bingo and Class II bingo video gaming machines.
In Canada, charitable bingo is played in every Canadian province and territory, and electronic linked bingo is providing a model for growth for other countries.
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Tuesday, March 31, 2009
Sharon Osbourne Launches Bingo Website - 30th March 2009
Sharon Osbourne, mother in popular 'The Osbournes' reality TV show, will be launching her own online bingo website.
If anyone was curious about how popular and lucrative the online bingo market was this bit of news will answer that.
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If anyone was curious about how popular and lucrative the online bingo market was this bit of news will answer that.
Media Man Australia Profiles
The Osbournes
Bingo
Online Bingo
Bingo News
Saturday, March 28, 2009
Online Bingo Spending in 2008
26th March 2009
Research by one of the leading online bingo directories, Whichbingo.co.uk, has found that online bingo is spending millions on television advertising.
In the report, Whichbingo.co.uk focused on the amount of advertising done by major bingo operators, and the size of the online bingo market.
They found that Foxy Bingo was the biggest spender by far, contributing nearly a third of the industries annual spending at $3.27million. They were followed by new online bingo site Tombola.co.uk, who spent more than $2.5million.
Whichbingo also found that there are now more than 230 online bingo sites in the UK, and the industry as a whole spent more than $10 million on television advertising alone.
Think Bingo, Party Bingo and Crown Bingo also added considerable amounts to the total, spending $1.09 million, $993,000 and $622,000 respectively.
The report suggests that the online bingo industry has a large budget when it comes to advertising, and also implies that sites are holding strong during all the economic doom and gloom.
It was however interesting that two of the largest bingo operators in the UK, Gala Bingo and Mecca Bingo, where not on the list of big spenders, as neither felt the need to advertise on TV last year.
Media Man Australia Profiles
Bingo
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Research by one of the leading online bingo directories, Whichbingo.co.uk, has found that online bingo is spending millions on television advertising.
In the report, Whichbingo.co.uk focused on the amount of advertising done by major bingo operators, and the size of the online bingo market.
They found that Foxy Bingo was the biggest spender by far, contributing nearly a third of the industries annual spending at $3.27million. They were followed by new online bingo site Tombola.co.uk, who spent more than $2.5million.
Whichbingo also found that there are now more than 230 online bingo sites in the UK, and the industry as a whole spent more than $10 million on television advertising alone.
Think Bingo, Party Bingo and Crown Bingo also added considerable amounts to the total, spending $1.09 million, $993,000 and $622,000 respectively.
The report suggests that the online bingo industry has a large budget when it comes to advertising, and also implies that sites are holding strong during all the economic doom and gloom.
It was however interesting that two of the largest bingo operators in the UK, Gala Bingo and Mecca Bingo, where not on the list of big spenders, as neither felt the need to advertise on TV last year.
Media Man Australia Profiles
Bingo
Bingo News
Friday, March 27, 2009
Fast Mover - Reader's Digest - www.sweepstakes.com.au - Hitwise Australia
May 2008
Reader's Digest - www.sweepstakes.com.au
The Reader's Digest - Sweepstakes.com.au website provides information about lotteries hosted by the magazine, as well as details of recent winners and prize lists. A fast mover in All Categories during the 4 weeks ending 10/05/2008, this website moved up 1835 places to rank 995 and increased its market share of visits by 204%.
Social networking website Bebo (www.bebo.com) drove 44.28% of upstream traffic share to The Reader's Digest - Sweepstakes.com.au in the week ending 10/05/2008, followed by email service Yahoo!7 - Mail (mail.yahoo.com.au) and portal frontpage Yahoo!7 (au.yahoo.com) with 9.69% and 9.38% respectively. Of www.sweepstakes.com.au's total upstream traffic, 74.09% consisted of new visitors.
The Hitwise Lifestyle Demographics tool provides insights into households that have the propensity to visit competitor websites. Based on the 12 week period ending 10/05/2008, of the 11 Mosaic Australia 2008 Groups, 18.93% of traffic to www.sweepstakes.com.au came from 'Community Disconnect' users (older blue-collar workers and retirees in country and coastal locations) and 15.55% of traffic came from 'Family Challenge' users (mixed family forms with stretched budgets in outer suburbs). (Credit: Hitwise)
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Reader's Digest - www.sweepstakes.com.au
The Reader's Digest - Sweepstakes.com.au website provides information about lotteries hosted by the magazine, as well as details of recent winners and prize lists. A fast mover in All Categories during the 4 weeks ending 10/05/2008, this website moved up 1835 places to rank 995 and increased its market share of visits by 204%.
Social networking website Bebo (www.bebo.com) drove 44.28% of upstream traffic share to The Reader's Digest - Sweepstakes.com.au in the week ending 10/05/2008, followed by email service Yahoo!7 - Mail (mail.yahoo.com.au) and portal frontpage Yahoo!7 (au.yahoo.com) with 9.69% and 9.38% respectively. Of www.sweepstakes.com.au's total upstream traffic, 74.09% consisted of new visitors.
The Hitwise Lifestyle Demographics tool provides insights into households that have the propensity to visit competitor websites. Based on the 12 week period ending 10/05/2008, of the 11 Mosaic Australia 2008 Groups, 18.93% of traffic to www.sweepstakes.com.au came from 'Community Disconnect' users (older blue-collar workers and retirees in country and coastal locations) and 15.55% of traffic came from 'Family Challenge' users (mixed family forms with stretched budgets in outer suburbs). (Credit: Hitwise)
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Thursday, March 26, 2009
Online Bingo ad Banned - 26th March 2009
Tombola Bingo is one of the most popular UK gaming sites and recently embarked on a ambitious TV advertising campaign. Their adverts were implemented by the experienced ad agency JDA agency.
The ad's were populated by fair ground rides including roller coaster's and a Ferris wheel portraying the excitement provided by playing on the Tombola site. Bright colours are used in the ad and details of the the sign up bonus are shown.
The voice-over said, "Every day, thousands of people join in the fun at Tombola.co.uk. With over 35 chat rooms to choose from, you can join the ride, make new friends and play your favourite bingo games. Plus join now for more chances to WIN with up to £25 Money Match!"
The commercial was however banned by the ASA, who received a complaint by a member of public who believed it appeal to minors. Tombola claimed that the ad's simply used images and graphics which were used as a metaphor for online bingo.
Ladbrokes online casino site had an advertisement banned earlier this year when it was claimed to portray casino gaming as brave and risky by one member of public.
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The ad's were populated by fair ground rides including roller coaster's and a Ferris wheel portraying the excitement provided by playing on the Tombola site. Bright colours are used in the ad and details of the the sign up bonus are shown.
The voice-over said, "Every day, thousands of people join in the fun at Tombola.co.uk. With over 35 chat rooms to choose from, you can join the ride, make new friends and play your favourite bingo games. Plus join now for more chances to WIN with up to £25 Money Match!"
The commercial was however banned by the ASA, who received a complaint by a member of public who believed it appeal to minors. Tombola claimed that the ad's simply used images and graphics which were used as a metaphor for online bingo.
Ladbrokes online casino site had an advertisement banned earlier this year when it was claimed to portray casino gaming as brave and risky by one member of public.
Media Man Australia Profiles
Bingo
Bingo News
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