Global Gaming Directory: October 2009

Saturday, October 31, 2009

Party ties with UK's Channel 5 for 'Five' branded casino, bingo

PartyGaming has signed a deal with Channel 5 Broadcasting Ltd to create a 'Five' branded bingo and casino egaming service targeting the UK market.

The premium online service will launch in the second half of this year and will be operated by PartyGaming and promoted by Five, which is one Britain’s five public service broadcasters.

PartyGaming chief executive Jim Ryan said: “With more than 30 million viewers each week and a household entertainment brand, Five is an important addition to our business-to-business portfolio.

“We are confident of securing more B2B deals in the coming months as we match our eGaming talents and assets with the consumer reach of other companies around the world.”

Five is wholly owned by RTL Group, the largest TV and Radio Broadcaster in Europe with 39 TV channels and 29 Radio stations in 10 countries.

As well as the mainstream channel Five, Five group also includes digital channels Fiver and Five USA. The deal progresses the broadcaster’s strategy of building its digital business and creating new revenue streams online.

Five chair and chief executive Dawn Airey said: “Five is looking aggressively at how to expand its presence in digital media, both in terms of its core broadcast content as well as allied offerings that reflect the channel’s unique sense of dynamism and fun. We look forward to a long and prosperous partnership with PartyGaming.”

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Friday, October 30, 2009

Five to launch online bingo show - 30th October 2009

Five has unveiled a new bingo show to broadcast online every weekday, which is designed to increase awareness of the firm's growing gaming operation.

Titled The FreeBingo Show, the hour-long programme will air at 11am every morning on Five's website. It will also be promoted on the main Five TV channel.

Produced by Two Way Media and presented by Charlie McArdle, the show will enable anyone over 18 to compete for cash prizes without charge.

Following recent changes instigated by Ofcom to the teleshopping regulations, Five has been driving forward various gaming initiatives.

Last month, it agreed a five-year deal with NetPlay TV to broadcast live interactive gambling show SuperCasino.com on late-night terrestrial television.

The broadcaster also recently partnered with listed firm PartyGaming to launch a range of branded bingo and casino e-gaming services.

Five head of digital media Jonathan Lewis said: "The business model that underpins commercial TV is changing and broadcasters must diversify their revenue streams.

"Gaming activities such as Five's online bingo and casino services are just one such example of how broadcasters can broaden their revenue base beyond traditional sources."

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PartyGaming Makes EGR Awards Operator of the Year shortlist

PartyGaming won a place on the back of a slew of deals including its acquisition of Cashcade in July and tie-ups with Cirsa, Spain’s market leading casino operator, UK TV broadcaster Five and direct marketing company DM; plus a surge of 630,000 new players last year. Earlier this year PartyGaming also became the only major operator to have settled with the US authorities, and was second only to Bwin in the 2009 Power 50 leading operators.

The winner of the award will be announced at the EGR Awards gala dinner, which takes place at London’s Old Billingsgate market on 30 November, the first night of EGR Live, eGaming Review's free-to-attend conference and exhibition at the same venue.

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