PartyGaming has signed a deal with Channel 5 Broadcasting Ltd to create a 'Five' branded bingo and casino egaming service targeting the UK market.
The premium online service will launch in the second half of this year and will be operated by PartyGaming and promoted by Five, which is one Britain’s five public service broadcasters.
PartyGaming chief executive Jim Ryan said: “With more than 30 million viewers each week and a household entertainment brand, Five is an important addition to our business-to-business portfolio.
“We are confident of securing more B2B deals in the coming months as we match our eGaming talents and assets with the consumer reach of other companies around the world.”
Five is wholly owned by RTL Group, the largest TV and Radio Broadcaster in Europe with 39 TV channels and 29 Radio stations in 10 countries.
As well as the mainstream channel Five, Five group also includes digital channels Fiver and Five USA. The deal progresses the broadcaster’s strategy of building its digital business and creating new revenue streams online.
Five chair and chief executive Dawn Airey said: “Five is looking aggressively at how to expand its presence in digital media, both in terms of its core broadcast content as well as allied offerings that reflect the channel’s unique sense of dynamism and fun. We look forward to a long and prosperous partnership with PartyGaming.”
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