The online competitive intelligence service Hitwise announced recently that with the appearance of online possibility to play bingo, gambling web pages have managed to attract a new profile of online gamer.
According to the analysis performed by Hitwise, gambling websites all together attract 8 per cent fewer visits from female users of Internet than average for all websites. Particularly, male users represents 3 in 5 visits to sport betting sites, however in contrast, bingo web pages reportedly account for 3 in 5 visits from female users.
Hitwise informs that the online gaming industry has experienced fast growth, and in order to maintain this growth gambling web pages have to attract new viewers, such as women, who used to be underrepresented on gaming web pages.
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